A brochure is like a walking saleman for your
daycare business. It tells your target customer all about your day care business and its services. However, some daycare business
owners are put off by the high cost of producing one as they are under the impression that it should be produced by professionals.
And for a small business, that can be quite daunting. However, producing a brochure can be quite a breeze if you know what
to do, even for a home day care.
For
the copy of the brochure, you can easily do it yourself once you know what you should put inside it. Before we start writing,
we first need to understand who you are writing the daycare brochure for; i.e. your target audience. As a daycare business
owner, your target audience are the parents who wish to put their child at a daycare centre. Some of these parents feel guilty
or worried about leaving their children with strangers. Your job is of course to ally their fears and reassure them that their
precious little ones are in good hands.
Next,
you need to decide what size you’d like your day care brochure to be; A4, A5 (A4 folded into half), DL (A4 folded into
3 parts), how many colours (will it be 4 colour throughout or 4 colour on the cover and 1 colour on the inside) and the number
of pages.
Now you are ready for
some copywriting. For copywriting tips, click here. Here are some information you should consider putting in your brochure.
1. Introduction (How you are different)
Write up a nice and short introduction about your daycare business. Let the audience know how your day care business, be
it a daycare facility or home day care, is different.
2. Mission / Core values / Philosophy
As providing daycare
services is a delicate profession, the core values and goals of the day care business are probably something which you’d
like to communicate to the parents to let them know that their child is in good hands.
3. Pictures of children at play
Add photographs
of the children doing different activities in the daycare brochure. Include one on the children at play, one of the children
during lessons and one of the children engaging in some interest activities. If possible, include pictures of celebrations
such as Children’s Day, Teacher’s Day or graduation. If you are a new day care business, you may consider getting
stock pictures.
4.
Programme / Curriculum
Other than caregiving, parents will also be interested to know what’s included
in your curriculum. Therefore, list down the subjects that your day care business is offering such as art and craft, language,
music and drama, etc. And if you are offering other electives such as piano lessons or computer lessons, include that in as
well.
5.
Quotes / Testimonials
Quote and testimonials lend credibility to your daycare business. Solicit for quotes
from the parents to be included in your brochure. You can choose to have them write their own quotes or you can write it and
have them endorse it.
6. Schedule
Include a schedule of the daycare business' daily activities so that
the parents can have a rough idea of what their child will be doing at your daycare centre.
7. Rates
Include rates and charges. Some
owners may not like the idea of publicizing their daycare charges, so it’ll depend on your preference. Personally, I
feel that it helps to qualify your customers.
8. Contact details
In your contact details, list not only
information such as address, telephone and email but include a map as well. It will be useful for parents who wish to visit
your daycare centre. And don’t forget your website address, if you have one.
Now that you’re done with the copy, you are ready to work on the design on a publishing
software. You do not need a professional designer. There are many publishing software that can do the job for you. A good
example is Microsoft Publisher. There are many nice templates for you to choose from.
Have fun!
|
|
Turn your love for children into an exciting business that puts you
in control of your life!
If
you are looking to spending more time with your children but at the same time looking for an avenue to make some money, then
starting a home daycare could be the perfect solution for you!. Not only will you have the chance to shape your child's future,
you can make a difference in the lives of others. This is the perfect opportunity to turn your love for children into an exciting
business that puts you in control of your life! What many people do not know is that home daycares can be very profitable, with the opportunity of
easily earning $3,000 or more a month. It is, in fact, not uncommon at all for a home daycare provider to make $40,000 or
more a year!
The Daycare Starter Kit will provide you with all the information you need to start and operate a
successful daycare business!
Your purchase is backed by a 8 week risk-free, 100%
money back guarantee.
Click here to learn more about Daycare Starter Kit
|
