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Promoting Your Daycare Business via Openhouses
Daycare open houses are one of the best ways to convince
parents to sign their children up with your day care business. But for a day care open house to be an effective marketing
tool, there are some pre open-house preparations to be made and a budget allocated. What you want to is create a memorable
experience for both the parents and the child. 1. Timing
Daycare open houses should be over the weekends so that the working parents
can check out your day care centre at a leisurely pace. It can be over one weekend or if resources permit, offer it over two
or three weekends. 2. Promoting your
daycare open house There are a number
of ways to ensure that news of your day care open house is spread. - Put up a banner, with the date and time of your daycare open house, about two weeks before your actual
daycare open house.
- Take up an advertisement
in the local papers announcing your day care open house.
- Put
up notices in as many high traffic areas as possible such as local cafés and eating places. Do not forget to put it
up your own centre so that the other parents are informed. Nothing beats word of mouth advertising.
- Print flyers and distribute it at high traffic areas in and around your neighbourhood a week before
your day care open house.
3. Pre
daycare open house preparations - Do
some spring cleaning. Ensure that the daycare centre is neat and tidy, no wires exposed, the books and notes neatly stacked,
dirty stains painted over, etc.
- Frame
up all your the licenses and awards and put them up. Pin up nice photographs of children’s activities and their drawings.
- Ensure that all the necessary materials are ready and inserted
into nice presentation folders. Items include curriculum, time table, food menu, etc. Prepare a few sets.
- Prepare a nice little album / scrapbook of photographs
4. Daycare open house programme - Ensure that you have sufficient brochures for the parents to bring
home.
- Ensure that you have lots of enrollment
forms and writing materials available
- Prepare
a programme for the children e.g. face painting, art and craft, story telling, etc.
- Ensure that you have enough helpers on the day of your daycare open house
- Prepare some snacks and light refreshments
- If budget permits, prepare small little door gifts and give it to them as they depart, preferably
with the name of your daycare business printed. Examples of door gift as car decals or balloons.
After the daycare open house is over, the work is not done yet.
Remember to follow up on all your leads. Write little notes on the form such as when to follow up with them, etc so that you
do not forget. Organise and file them in an orderly manner. One suggestion is to file them according to when they said that
they will sign up, so that you know when to follow up. Happy
organising!
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