|
Identifying The Most Profitable Customers For Your Daycare Business
You intend to start a daycare business. You are ready
and raring to go. Your marketing plans are all set and you have put aside a nice budget that’ll help you inform your
potential customers about your daycare business … but wait! Do you know who your daycare customers are? Does your target
day care customer have a “face”? Do you know where they live, what’s their lifestyle, etc? To effectively kick-start an effective marketing campaign, you
first need to give your customer a “face”. You need to know who you are intending to target. To do that, you need
to perform some form of segmentation and target marketing. Without proper market segmentation and targeting, your entire marketing
strategy will be without focus. DIVIDE
YOUR MARKET (SEGMENTATION)
Segmentation is the identification of subgroups of consumers within a market
who share similar needs and demonstrate similar purchasing behavior. Which means you need break your daycare customers down
into smaller groups for easy management. Studies have shown that customers within the same segment are likely to exhibit similar
behavioral traits and therefore, you can focus your marketing efforts on the group of prospects that are "most likely"
to purchase your services. Sounds like a tall order, don’t worry. Read on, it is actually fairly simple. First, there are a number of ways in which you can segment your
day care market: By Demographic (based on gender, age, etc), by Psychographic (based on lifestyle or belief), by Geographic
(based on location) or by Behavioristic (based on purchasing behavior). Here’s how you do it: - Demographic – You can choose to segment the parents according
to their age.
- Psychographic – You can
also choose to segment the parents according to the number of children they have.
- Geographic – This is simple. You segment your market according to where they stay or where
they work.
- Behavioristic – You segment
your market according to their purchasing power.
SELECTING
THE RIGHT SEGMENT (TARGET MARKETING)
After you have successfully segmented your market, you need to select
the right segment for targeting. For simplicity sake, let’s say we choose to segment our market by geographic region.
After segmenting the parents according to where they stay/work, we choose to target at parents staying / working at Town A.
Before you start marketing to parents staying / working in Town A, you need to consider a few criterias. - Is the segment viable and sustainable? Can we make a profit from
it?
- Is the segment accessible? How easy is
it for us to reach the segment?
- Is the
segment measurable? Are we able to obtain realistic data to consider its potential?
If your segment passes the test, then you are now ready to market to your target daycare segment.
Your ideal daycare customer's now got a “face”!
|
|
Turn your love for children into an exciting business that puts you
in control of your life!
If
you are looking to spending more time with your children but at the same time looking for an avenue to make some money, then
starting a home daycare could be the perfect solution for you!. Not only will you have the chance to shape your child's future,
you can make a difference in the lives of others. This is the perfect opportunity to turn your love for children into an exciting
business that puts you in control of your life! What many people do not know is that home daycares can be very profitable, with the opportunity of
easily earning $3,000 or more a month. It is, in fact, not uncommon at all for a home daycare provider to make $40,000 or
more a year!
The Daycare Starter Kit will provide you with all the information you need to start and operate a
successful daycare business!
Your purchase is backed by a 8 week risk-free, 100%
money back guarantee.
Click here to learn more about Daycare Starter Kit
|
|
